New Jeep Wranglers Will Come Equipped with Factory-Option LED Headlights!

At the 2013 SEMA Tradeshow in Las Vegas showcased every major automobile manufacturer in the world, and their new toys and Mopar/Dodge/Chrysler/Jeep was no exception. The Mopar booth in the South Hall at the SEMA Show had several new Jeeps and they all had LED headlights. 3 of the Jeeps were sporting the Truck-Lite 27270C LED headlights, but ONLY ONE was sporting a new Jeep branded LED headlight – which signifies the turning of the tide in non-luxury vehicles finally getting OEM LED headlights:

Future Jeep JK owners will have the option of a factory installed LED headlight option.
Future Jeep JK owners will have the option of a factory installed LED headlight option.

This new Jeep branded LED headlight product slightly resembles the Peterson Manufacturing 701C by the way the center gray section is shaped, but the embossing on the bottom of the lens clearly says Truck-Lite. It’s hard to say if this is an old version of a prototype headlight, or a new design of the 27270C from Truck-Lite designed specifically for Mopar.

Here is the Peterson Manufacturing 701C 7″ Round LED Headlight product to show you the similarities in design of the new Jeep headlight:

This is the unit from Peterson Manufacturing that Jeep chose to use for their Jeep options.
This is the unit from Peterson Manufacturing that Jeep chose to use for their Jeep options.
For contrast, here is the Truck-Lite 27270C. Why does the Jeep branded headlight say Truck-Lite but look like the Peterson Manufacturing product? The Jeep branded headlight seems to have the reflector of the Truck-Lite lamp, but the center section of the Peterson lamp.
For contrast, here is the Truck-Lite 27270C. Why does the Jeep branded headlight say Truck-Lite but look like the Peterson Manufacturing product? The Jeep branded headlight seems to have the reflector of the Truck-Lite lamp, but the center section of the Peterson lamp.

 

It’s interesting that Jeep chose to use the Truck-Lite product instead of the JW Speaker 8700 LED headlight which outperforms all other similar LED headlights on the market. This tells us that Jeep knows it’s customers don’t want to shell out $1,000 for a set of re-branded JW Speaker lights and they went the exact opposite direction by using one of the cheapest options on the market.

Now, on the other hand, Harley Davidson is already using the JW Speaker product for their “Day Maker” factory LED headlight option. It would be strange if Harley and Jeep used the same factory option LED headlight.

It will be exciting to see what the final product looks like, or if we’re already looking at it here, it’s strange that the official product LOOKS LIKE the Peterson product yet branded as Truck-Lite… Time will tell!

Factory Mopar LED headlights debuted at SEMA 2013.
Factory Mopar LED headlights debuted at SEMA 2013.

8 thoughts on “New Jeep Wranglers Will Come Equipped with Factory-Option LED Headlights!

  1. They are obviously the Truck-lite design, the LEDs and the Reflector are identical, the other one is completely different. I love my Truck-Lites!

    1. Yes they are obviously the Truck-Lite design because they say “Truck-Lite” on them, but the black center section does not look like the Truck-Lite product, in fact it more resembles the Truck-Lite copy product made by Peterson Manufacturing… like the blog said. Do people even read articles anymore or do you just look at the pictures and title and come to your own conclusions on what the content actually says?

  2. There are only so many ways to design a reflector headlight that utilizes a led light source. It is inevitable there will be similarities.

    1. You know, that’s actually a pretty good point. I guess Truck-Lite being the first to market this type of headlight makes anything that comes after a “copy”. Doesn’t necessarily mean they TRIED to copy Truck-Lite, but what other design option is there? Good call Randy. Thanks for the input.

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